Motorcycle Shows and Rallies: What Vendors Need to Think About Part II
In the first part of this entry I discussed different points about motorcycle shows. In this second part I note some of the variables at rallies. Again, these are broad generalizations, but they at least give new vendors some idea of the difference and certainly things to think about.
Huge differences between rallies:
Number of attendees
Demographics of attendees
Number of attendees that come to town that pay to get into the official rally grounds or that go to free rally grounds
Family friendly versus adult
American v twin versus touring
Attendees camp or stay in hotels
Vendor spots, indoor, outdoor covered, outdoor uncovered, grass, concrete, or dirt
Big name attractions or not
Number and type of vendors
In a town with things to do or a rally away from cities
These items are some of many things to think about. What are the attendees there for? What do they like? What products will they be interested in? Are they their to party, shop, see big attractions, or what? What will the vendor spots be like (important to know if you need to be prepared for rain)? Are there too many vendors and/or too many vendors selling the same products as you? Are people going to stay on the rally grounds for the entire weekend or just come for one day and enjoy the city or things to do in the area.
A lot of things to think about, but things new vendors need to really explore so they can make a profit at rallies.
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