Guys. Gals. Children and riders of all ages. This has been an amazing and truly blessed year for all of us here. We’ve grown, expanded and are now bursting at the seems with inventory, idea, creative people and more. We have so much to be thankful for, looking back on 2013, but more than that, we have so much to look forward to in 2014.
Since the first day we opened for business we knew we were going to be committed to offering the highest quality gear at the guaranteed lowest prices, and we have succeeded in that goal for over 10 years now. More importantly, though, we’ve succeeded so much because of the loyal customer-base we have, which are continually writing us great reviews, sharing their new love-of-their-life jackets and helmets with friends, and bringing more and more business to our front steps each and every month.
Don’t think the success will get to our heads, though. We know that offering you the gear you guys want at low prices isn’t enough to keep you coming back. We know that, more than anything else, it is all of you who make all of us employed and well-fed. We owe all of you so much, and that is exactly why we choose to have continual sales all year long. We already offer gear at the lowest prices we can, and we continually discount on THOSE low prices, just for the customers that sign up for our mailing list, follow us on social media, and more. We reward the people who reward us with their business, and that is a trend we are going to carry on with even more force in the new year.
So, what can you expect from LeatherUp in 2014, besides great deals? Well, how about great contests? We ran several contests this year, mostly as tests, just to see if you guys were interested in getting some free swag, and boy, oh boy were you guys interested! We had such amazing turnout with some of our contests that it literally took having additional people switch job descriptions for a few days just to weed through all the entries, pictures, stories and more that you all submitted for our giveaways. We had amazing photos sent to us on Facebook, which we were able to share with all of you. We had thank you letters and great riding stories sent to our email inboxes, letting us know why and what you guys ride. And so, it only makes sense that in 2014 we’ll be throwing even MORE contests and giving away even MORE prizes! The first contest starts January 2nd (we can’t wait!), and it will be done in tandem with LS2 helmets (one of the best companies you’ve possibly never heard of), so stay tuned!
Other than contests and sales, though, you can also expect us to shower you all with new and amazing gear for the guy and girl riders and biker enthusiasts out there. Each month we’ll be introducing at least one new product line for you all, in our continuing goal to experiment with all the latest and greatest fashion trends in biking, and we are just ITCHING to show you girls some of the things we’ll be bringing into our stores this year.
And, speaking of stores, we have been out of the brick-and-mortar business for a little while now, but we are finishing the touches on our first, new physical store this year, and hopefully we’ll be open by this time next year! That’s right, all the gear you love will be available for you to touch, feel and try on before you buy. This also lets us start carrying some gear we’ve not been able to for a long time, and while we have nothing official to announce right now, we are so pumped up about giving you guys access to some of the gear you’ve been clamoring for the past few years!
Finally, stay tuned to our YouTube, Tumblr, Pinterest, Facebook, Twitter, Google+ and Instagram accounts this year! We realize how important social media is, and how much easier it is to consume information a little bit at a time, rather than long blog posts (like this one!), and we’re excited to announce that we’ll be expanding into new and exciting social roles this year, giving you guys all the same info, but in smaller, easier to manage doses! We want you guys to connect with us on your own terms, when and where you want — regardless if you’re on a computer, phone or tablet — and we’ll be announcing some exciting things in the coming weeks.
Thanks for being our customers this last year. Together, we’re going to have an amazing 2014. Not just with deals, contests and new gear. But with funny images, events, shows, and going out and meeting all of you at some of the biggest motorcycle rallies in the country. We can’t wait to get this year started with all of you, and we wish you all a very happy, fun, and safe 2014.