Last week, German luxury brand BMW has sold the small Italian maker of off-road motorcycles Husqvarna as part of a “realignment” of its motorcycle business. Huskvarna Motorcycles was founded in Sweden. It has been making motorcycles since 1903.
“In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential,” the company said in a statement. “The focus of the realignment will be on urban mobility and e-mobility.”
The new owner of Huskvarna Motorcycles is Pierer Industrie of Austria, owned by rival brand KTM. Unlike Husqvarna during the period when it was owned by BMW, KTM has enjoyed great success in the off-road motorcycle world.