I read an article recently in the motorcycle magazine Hell for Leather that mentioned the new “Emblem” graphics of Bell helmets. Some comments under the article (all left by motorcyclists) grabbed my attention:
“You are letting them off too easy for having BELL across the sides of the helmet. For me, the manufaturer gets a small logo on the equipment somewhere and that’s it. I am not a walking billboard.”
“I also can’t abide these and Airoh helmets for turning the sides into a shouting proclamation of what brand helmet you chose to buy.”
“For the love of god, can someone start producing moto equipment that doesn’t turn me into a rolling billboard. To pimp a logo that big while I ride, I’d expect Bell to pay ME.”
“Ah, but the difference is the riders [professional riders] GET PAID to be a walking billboard. I don’t, and I resent paying to advertize the f*ck out of something. When I buy a jacket, one of the criteria is “how easy is it to seamrip all the logos?” – for example, Tourmaster has gone to impossible-to-remove embroidered logos.”
I also read a similar comment in our Facebook Page about a pair of Xelement boots with logo on the shin guards:
“The recycle/swazi emblem needs to go. I’ll take these plain thank you.”
Let’s hope motorcycle brands will get the message. Not everyone likes to show off the brand name of their gear. A more subtle logo may actually sell more of an article—two versions of the same article can be manufactured: one with a large logo and one with a subtle or why not subtler.
What do you think? Do you mind supporting your favorite motorcycle brand by wearing a jacket, helmet, or anything with a prominent logo?