Sons of Anarchy fans will now have the opportunity to purchase the ultimate SOA official product—a limited edition Sons of Anarchy Harley-Davidson. The FX show made a deal with a Bartel’s Harley-Davidson in Marina Del Rey, CA for the production of 100 limited edition motorcycles retailing for about $25,000 each at Harley-Davidson dealers this fall. The new Sons of Anarchy bikes will first go on sale in August at the 2012 Sturgis motorcycle rally.
The 100 SOA custom motorcycles are part of a recent product licencing campaign for Sons of Anarchy products that includes games, clothing, and accessories. Because online sales for SOA have been growing rapidly every year since 2010, 20th Century Fox Consumer Products (FX is owned by Fox Entertainment Group) decided to increase product merchandising for the show to include brick and mortar retailers like Transworld/FYE and Hastings.
Sons of Anarchy is FX’s top-rated show. It’s most recent season averaged 5.5 million viewers per episode. Are you a fan?
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Via the Hollywood Reporter.