In the United States, motorcycles are considered a hobby, not a mode of transportation, not a necessity and the industry depends on the high disposable income of U.S. consumers. But in most parts of the world, motorcycles are the main mode of transportation and Tata Motors is on a mission to change that in India. The car maker, however, had little success so far – a Bloomberg Businessweek article says that Tata cars aren’t cheap enough for Indians. Tata Nano is the cheapest car in the world – it costs $2,700.
Now watch this Jay Leno’s Garage video to see a short documentary about Tata and Jay Leno driving and reviewing his own Tata Nano: