The original Brough Superior motorcycles were manufactured in Nottingham, England between 1919 and 1940. These motorcycles carry the name of their designer George Brough, who was also a racer. Brough Superior motorcycles were high-end, high-performance, made by hand. It took the company, Brough Superior works, one week to make just one motorcycle. The bikes have always been rare and very expensive—a newly made Brough Superior in the 1920’s or 1930’s costed the equivalent of hundreds of thousands in today’s U.S. dollars. Today, one can go for about a quarter million dollars (See talk-show host Jay Leno’s Brough Superior SS100).
Every motorcycle was assembled twice—one time to see if all parts fit well, then disassembly, and another final assembly. Lawrence of Arabia (T.E. Lawrence) owned seven Brough Superiors and died as a result of a crash with one.
Today, British-born motorcycle builder Mark Upham and his crew keep the name Brough Superior alive by building exact replicas and restoring old Brough bikes (they restored one of Jay Leno’s Broughs).