Ducati North America reported 43 percent growth in sales for 2011. The company also reached a record market share in all its territories: United States, Canada, and Mexico. For the first time, North America is the biggest market for Ducati motorcycles. Ducati claims that the growth was stimulated by two award-winning new bikes: Diavel and Multistrada. Diavel was voted “Best Cruiser of 2011” by several motorcycle magazines and attracted new customers to the Ducati brand. Ducati Multistrada, voted “Best Open Street Bike” by Cycle World for the second year in a row.