The oldest motorcycle manufacturer Royal Enfield Motors, the maker of the iconic Bullet motorcycles, reached new record sales in 2011.
Royal Enfield sold more than 42,000 motorcycles worldwide in the first two-quarters of 2011—an increase of over 40% from last year. In the third quarter, Enfield already surpassed its sales totals of 2010 and is on its way to reach its goal of 70,000 units sold. More surprising is the sales growth in the United States, where sales of Royal Enfield bikes, parts, and accessories have risen more than 50%. The United States are now one of the brand’s strongest growth markets. Not bad for a stagnant economy.
Royal Enfield Company
Royal Enfield was founded in 1893 in England, under the name Enfield Manufacturing Co. Ltd. Between 1911 and 1920, Royal Enfield supplied motorcycles to the British War Department and for the Imperial Russian Government. Today the company’s headquarters are in Redditch, Worcestershire, England and the motorcycles are made in Chennai, India.